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Digital Marketing Executive

Digital marketers are involved in developing an organization's multi-channel communication strategies. They may work across several areas or specialize in a few, depending on the size and requirements of their employer.

Key areas include:

  • Social Media Marketing: Developing a distinct online presence by attracting high numbers of internet followers through social media channels such as Facebook, Twitter, YouTube, Instagram etc.
  • Search Engine Optimization (SEO): Developing strategies to increase the number of visitors to a website by achieving high-ranking placements in search results.
  • Pay-Per-Click (PPC) Campaigns: Sponsored online advertising paid for by the business to appear alongside non-paid search results.
  • Mobile Marketing: Includes app-based, in-game, location-based and SMS marketing.
  • Affiliate Marketing: Where a business allows other businesses (affiliates) to sell products on their website. The affiliate is paid commission for each customer brought to the website by their own marketing strategies
Responsibilities
As a digital marketer, you'll need to:
  • Create/Upload content and images for the organization's website
  • Write and dispatch email marketing campaigns
  • Provide accurate reports and analysis to clients and company management to demonstrate effective return on investment (ROI)
  • Research new online media opportunities that may benefit the business including mobile, social media, development of blogs and forums
  • Design website banners and assist with web visuals
  • Communicate with clients, affiliate networks and affiliate partners
  • Conduct keyword research and web statistics reporting
  • Contribute to social media engagement and brand awareness campaigns
  • Use web analytics software to monitor the performance of client websites and make
    • recommendations for improvement
  • Contribute to company and industry blogs and manage e-communications
  • Assist with paid media - including liaising with digital advertising agencies
  • Develop and integrate content marketing strategies
  • Keep up to date with current digital trends
  • Manage the contact database and assist with lead generation activities
  • Negotiate with media suppliers to achieve the best price for clients
Working hours
Working hours are typically 52 to 60 hours a week although hours will increase during large scale marketing campaigns and project work. What to expect
  • The role is largely office based with a lot of communication by phone, email and conference calls.
  • Travel may be required especially in agency roles where visits to clients are an essential part of the job.
  • Due to the changeable and fast-paced nature of the digital marketing sector the role is challenging but rewarding. Qualifications This area of work is open to all graduates; however the following subjects may be particularly useful:
  • Advertising, Media and Communications
  • Business and Technology
  • Creative Design
  • E-business
  • Journalism
  • Marketing
  • The majority of marketing graduate training schemes require a degree. You will need to be flexible in terms of geographical location as competition is usually intense. Due to the competitive nature of the industry, entry into graduate marketing roles with a diploma or foundation degree is less likely, unless you have substantial, relevant experience. If you do not have a related first degree, you may be required to demonstrate a genuine interest in digital marketing, with evidence of a strong personal online profile, e.g. a blog, website or connections and interactions on various social media platforms.

    • Skills
    You will need to have:
  • Strong verbal communication skills for articulating ideas to colleagues and clients
  • Excellent written communication skills for producing high quality content
  • Attention to detail and accuracy
  • The ability to work independently and flexibly
  • The capacity to prioritize and work across multiple projects
  • The ability to work as part of a team
  • Organizational skills with the ability to deliver a high volume of quality work
  • Creative skills for contributing new and innovative ideas
  • The ability to work well under pressure and meet deadlines
  • Networking and analytical skills
  • Knowledge of existing and emerging social media platforms

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