Search Engine Marketing

You can open an advertising account with the search engines. As an example, Google's advertisement system is known as the AdWords. So, if you want to advertise on Google search engine then you need to create an AdWords account. You should use the Google AdWords to run and configure your ads. There is an equivalent system for both Bing and Yahoo and that is known as AdCenter from Microsoft.

Yes. Firstly, you can get the ads up to run very fast. Secondly, with paid ads, you can control the ad message totally as well as you can change it anytime whenever you require. Thirdly, paid advertisements usually run in more places rather than running on the search engines itself. Search engines like Google have enormous advertisement distribution networks so that you can get more exposure.

There are two types of SEM: You can be seen in different search engine organic listings. These are some unpaid listings which appear on a search engine result page. It is called Search Engine Optimization (SEO). You can run the paid advertisements on different search engines. It is known as Search Engine Marketing (SEM). It is also recognized as Pay per Click (PPC) because you need to pay for the advertisements according to per click and not by the impression.

Search Engine Marketing is an industry term for all types of strategies and techniques which are related to marketing and promoting the websites on different search engines. It includes ‘natural’ process like search engine optimization and ‘paid”, “inorganic” process like Google Adwords and Pay-Per-Click.

Keywords are known as the terms which people usually enter into different search engines to follow up a proper search for gathering complete information, unlikely products and services online. Search engines usually show the most relevant and proper web pages (from their index) in different search engine results. A search engine uses algorithms (it includes more than 250 ranking metrics) to define that which web pages are presented at the top of the result. One of the most vital metrics used is appropriate relevancy to the particular search term that is entered – otherwise, these are known as the keywords. Proper Analysis and Comprehensive Keyword Research are quite critical to understand that which keywords can be optimized properly for within the entire content of web pages. Using the most relevant and the most searched keywords are related to your services and products. It makes your business website easily found in different search engines.

No. SEO and SEM both are quite different from each other. If you want to follow a wide range of marketing campaign, you require both of them.